The importance of countries cultures in logo design
Can you imagine a country that is hosting a very important sporting event and the logo created for the event is poor and totally meaningless?! At this point, you would still like to visit that country, even if you’re a hardcore sport fan? Probably not! Thus, the concept that a logo design is always in line with the culture and traditions of a country becomes extremely important, both for society and the event for which the logo was designed for both the host country ‘s event. The world we live in is rightly described as a “global village”. Companies are expanding and moving across continents to establish their brand in the world. Given the broader scope of companies and enterprises today, their logo should be designed with much attention and so elegant, so that they can be happily “accepted” and recognized worldwide. Now we have another example: let’s assume that a logo designer will come up with most creative logo ever for an international company. But the logo is too offensive to the culture or the norms of the country where the business is located: this is a situation that may cause controversy and adverse to the company! The townspeople disdain any company that does not take into account their values and their traditions, so the company will leave the country or forced to either change its logo to align with the culture of that country. For example, a logo for a very daring and provocative women’s clothing brand will probably not be frowned upon in a Muslim country! On the other hand, some words and symbols that are generally regarded as friendly and harmless, can be considered rude and offensive in other countries. For example, the OK sign, so it is very popular but a gesture that is considered offensive in some countries, however, and its inclusion in a logo could be just the beginning of a financial disaster for a company !
Different logos for different countries? Also no….
What we have said above does not necessarily mean that a designer is required to design a different logo for each country in which a society operates, as this can only generate confusion among the public and lead to an “identity crisis” for the company! In addition, the marketing campaign would be extremely difficult to implement if there are dozens of logos for a single company! The key will be to design a logo that has been “universal” and can properly represent the company or event in different nations and cultures. Keep the logo simple surely can help the designer to achieve this goal. For example, the “Benetton” logo is reputed to have universal appeal but that is both simple and elegant.
Promote the culture of a country by a logo
The logo creation process for an event must be related with the country culture and its rules, to ensure that people are more attracted by the event. Sporting events are good examples where this concept is seen as football events or the Olympics, where the official logo must represent the concept of sport is that the host country. Take the case of the logo of the “FIFA World Cup Brazil 2014.” The design consists of a trophy made by different hands in green and yellow, representing the colors of the Brazilian flag. But it also represents the diversity of Brazil, while the yellow tones reflected the golden beaches of the country and the interior reflect the green of the famous Amazon rainforest!
In conclusion, a company or an event logo that has been designed according to cultures and traditions of the countries in which it operates, will lead to the positive effects (both economic and public) represented at the event. This will also demonstrate how the event is very grateful and respectful of the customs of other countries.